Jun Lu

Jun Lu is a visionary marketing leader with deep expertise in brand strategy and cross-cultural market expansion, currently shaping China-focused initiatives at DZ Advisory (Malta)  since January 2025. He holds an MBA from Business School Netherlands (2019) and a degree in Business and Marketing from the University of Sunderland (2005).

Prior to his current role, Jun served as Senior Director of Marketing at Shede Spirits (2021–2024) China, where he revitalized the brand’s global identity through unified storytelling and innovative campaign strategies. By integrating market insights with creative direction, he strengthened brand cohesion across channels and positioned Shede Spirits as a competitive player in premium markets. His leadership in aligning teams and resources ensured consistent delivery of impactful marketing outcomes, earning him the 2024 Voice of Customer Award.

At DZ Advisory, Jun oversees the development and execution of China-centric market strategies, driving the company’s entry and growth in one of the world’s most dynamic economies. 

Languages: Native Chinese, fluent in English.